While at Nike, I led the design of the Tradition Defined print and digital catalog—a retro-inspired showcase of college football apparel for teams like USC, Michigan, Ohio State, and Texas. Beyond the catalog itself, I designed every detail of the collection’s visual system, including the custom retro Swoosh (embroidered on felt), team-specific twill patches, and vintage-style jocktags. I also created supporting marketing assets like hangtags, apparel, posters, and in-store displays—bringing a handcrafted, heritage-driven aesthetic to life across every touchpoint.

• Services: Art Direction, Design, Production