Luis (Lucho) Rodriguez is a graphic designer, art director, creative director, and founder of Lucho Design — a creative studio built on experience, instinct, and a sharp eye for what leaves a mark. With a background that spans branding, digital, print, apparel, and environmental design, Luis brings a sharp  all-in approach to every project.

Before going solo, he co-founded and led the creative charge at The Medium Creative Group, served as Art Director and Creative Director at TransWorld Motocross, and worked as a Senior Designer at Nike. From global brands to underground upstarts, his work moves across platforms and disciplines — always built to connect, provoke, and stand out.

Born in Uruguay, raised in Southern California’s skate and punk scene, Luis blends grit, style, and strategy in everything he works on. When he’s not designing, you’ll find him mountain biking, skateboarding, restoring vintage motorcycles, catching waves, or traveling with his family.