The GT catalog project aimed to create a visually compelling tool that aligns with the brand’s identity. Through research into the target audience and competitors, we guided the design direction to ensure relevance and impact. The catalog was structured into clear, easy-to-navigate sections, leveraging GT’s color palette, typography, and high-quality imagery. Balancing aesthetics with functionality, we worked closely with the GT creative team to craft a catalog design template that not only showcased their bicycles but also reinforced the GT brand’s core values.