I led the design of a bold, high-impact identity book for Nike Team Sports, created to showcase the branding work we developed across NFL, NHL, NCAA, and other team programs. The book highlighted not only final identity systems—logos, typography, and visual language—but also Nike’s process for building team brands from the ground up, including uniform design, storytelling, and application. Used as a pitch tool for potential partners, it demonstrated our strategic and creative capabilities in redefining modern sports identities.

• Services: Art Direction, Design, Production