Red Bull launched a limited edition Motocross can designed to drive relevancy and engagement within the motorsports audience. Featuring motocross athlete Cooper Webb, the can invited consumers to participate in a unique activation for a chance to win exclusive motocross merchandise and a once-in-a-lifetime ride day with Webb. This special pack was distributed exclusively by Circle K to drive energy occasions and traffic.

To promote this activation, we created two high-impact videos, showcased across Social, Digital Display, WebTV, and at Circle K stores nationwide.