Skateboarding Explained was an educational campaign by Red Bull to help non-endemic media confidently cover skateboarding’s Olympic debut. As journalists entered uncharted territory, the goal was to provide credible, accessible resources—and position Red Bull and its athletes as trusted authorities.

I designed and produced the program’s logo, printed reporter notebook, USB fob and pen, as well as many of the included graphics—such as trick infographics created in collaboration with illustrator Chris Simmons. I also consulted on the skate trick illustrations featured in the notebook. Additionally, I designed the media kit packaging, sourced all vendors, and contributed to the overall creative direction.

• Services: Art Direction, Design, Production