Seven MX, founded by motocross icon James Stewart, brings a bold new vision to racewear and performance apparel—merging cutting-edge fabric technology with progressive, modern styling. In collaboration with the brand’s initial art direction, we led the design, photography, and production of Seven’s digital catalogs, advertising campaigns, and launch videos. With an emphasis on dynamic visuals and high-performance storytelling, we helped establish a distinct visual language that captured the innovation and attitude at the core of Seven MX.