SHOEI RF-1400 Helmet Launch

We partnered with SHOEI North America to concept, design, and produce all launch assets for the highly anticipated global release of the RF-1400—the most decorated model in the SHOEI helmet lineup. From early strategy and creative direction to the final design and production of every deliverable, we led the effort to introduce the RF-1400 to a competitive market—navigating the unique challenges of launching during the 2020 global pandemic.
  • Services: Campaign Strategy, Social Media Strategy, Art Direction, Design, Photo + Video Production
  • Deliverables
    • Digital & Print Ad Campaign
    • Instagram Story Highlight
    • Press Kit Design & Copywriting
    • Helmet Shield Decal Design
    • Press Launch Event Concept & Production (Livestream Event)
    • Photo + Video Studio Shoot (Product Hero Shots)
    • Photo + Video Action & Lifestyle Shoot
    • 3D Product Rendering & Animations
    • Video Post-Production
      • Full-Length Features & Benefits
      • Action Sizzle (45s)
      • Social Media (30s Action)
      • Social Media (30s Features)
      • Social Media (15s)

Livestream Media Launch

To attract the attention of the motorcycle industry’s top media members during a time when an in-person event wasn’t an option, we conceived and produced an exclusive, Livestream helmet launch. The new helmet was sent out to 20 influencers in a locked, custom-made box just a few days prior to the event. Participants had to attend the live presentation to receive the top-secret combination and become one of the first few people in the world to get their hands on the all-new RF-1400.