The X-Fifteen is SHOEI’s most technologically advanced sport and competition helmet—a purebred racing platform engineered for aerodynamic stability, ventilation efficiency, and uncompromising safety. Endorsed by elite athletes like 8-time World Champion Marc Marquez, it represents the pinnacle of SHOEI innovation.

In collaboration with SHOEI North America, we led the global launch strategy—developing a fully integrated campaign spanning brand positioning, visual identity, motion design, and production-ready assets. From early concept development and art direction to 3D modeling, dynamic product renders, and launch content design, every element was crafted to amplify the X-Fifteen’s cutting-edge engineering.

Our goal was clear: to design a campaign that delivered the same precision, performance, and impact as the helmet itself—securing its place as the crown jewel of SHOEI’s lineup.

• Services: Campaign Strategy, Social Media Design & Strategy, Art Direction, Design, Photo + Video Production
• Deliverables
  • Digital & Print Ad Campaign
  • Press Kit Concept, Design & Copywriting
  • Helmet Shield Decal Design
  • Press Launch Event Concept & Production
  • Photo + Video Shoot
  • 3D Product Rendering & Feature Animations
  • Video Post-Production
    • Full-Length Features & Benefits
    • Action Sizzle (45s)
    • Social Media (30s Action)
    • Social Media (30s Features)
    • Social Media (15s)